What is a
Fractional CMO?
a marketing option
that makes sense for you
At large companies, the Chief Marketing Officer leads a team of designers, copyrighters, PR professionals, web developers and advertising gurus. Their job is to create an “echo chamber” with different marketing tactics that help generate and nurture leads then support the sales team with the tools they need to close business.
A fractional CMO gives growing organizations access to this same level of strategic thinking, but without the high price tag or headcount.
For a few hours a month or as part of a smaller defined scope of work, Brighter Communications provides strategic guidance, as well as executional support to get your organization to the next level.
See our boutique agency service menu below and contact us to set up an initial consultation.
What is a
Fractional CMO?
a marketing option that makes sense for you
At large companies, the Chief Marketing Officer leads a team of designers, copyrighters, PR professionals, web developers and advertising gurus. Their job is to create an “echo chamber” with different marketing tactics that help generate and nurture leads then support the sales team with the tools they need to close business.
A fractional CMO gives growing organizations access to this same level of strategic thinking, but without the high price tag or headcount.
For a few hours a month or as part of a defined scope of work, Brighter Communications can provide both strategic guidance, as well as executional support to get your organization to the next level.
See our boutique agency service menu below and contact us to set up an initial consultation.
Fractional CMO?
our Services
boutique agency service menu
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Strategic Counsel
We assess your current brand and marketing presence and make recommendations for where to invest resources. We also can provide strategic counsel and oversight to internal resources to help ensure they use best practices and allocate resources wisely.
program | budgeting | resource allocation
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Branding
First impressions make a difference, and we can help provide design support to give your organization the best image that reflects your mission and vision. We also can create a brand style guide or a style sheet to help ensure consistency in all materials.
logos | brand style guide | collateral
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Public Relations
Starting with the master narrative, we work to get earned media stories that help create third party credibility for your organization. We also can train executives to handle the prickly questions they may get in an interview or help plan or intervene if a crisis happens that may impact your organization’s reputation.
media relations | messaging | crisis comms
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Digital Strategies
Create a digital presence that reflects your brand and helps communicate your value proposition to your target audience. We work with your existing platforms and help your current or future team understand how to maintain them.
websites | social media | newsletters
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Sales Support
Once a lead has been qualified, we can support your sales team with the tools it needs to close the deal. We also provide prospecting and referral services where a high touch and warm introduction could turn into a new customer for our clients.
lead nurturing | presentations | referrals
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Presentations
Speaking engagements can provide a great opportunity to illustrate thought leadership for your executives. We help identify potential opportunities and can create or train the spokesperson on the key messages to drive home the organization’s values.
speaking engagements | presentation creation
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Print Storefront
Working with our partner Blanks Printing & Digital Solutions, clients can take advantage of our negotiated print rates while getting high quality collateral pieces they need. Click above and setup a new account to take advantage of this service. We also can help setup a similar storefront for your organization if you need to manage brand consistency across multiple locations or team members. Ask us how!
business cards | Tri-Folds | flyers | "wow" cards
Michelle is a consummate professional with a relentless determination to produce meaningful results for her clients."
John, former colleague
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